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Creative Media Production is a practical introduction to media world we live in and the processes carried out by the media industry. Students will explore media sectors whilst developing practical skills and techniques, producing digital media products in response to industry style briefs, gaining an insight to professional roles and responsibilities. 

The creative media sector is a dynamic, growing and rewarding sector to work in, with new opportunities arising continually. The UK’s creative industries as a whole are now worth over £84 billion per year to the UK economy.  The creative media production curriculum is designed to develop students understanding of practical processes, skills and techniques, from broadcast media to increasingly interactive products and platforms. This course encourages students to analyse and deconstruct the digital world we live in today and as technology continues to evolve, media techniques have become more sophisticated and media products are becoming more advanced, changing audience’s perception of what they consider to be the ‘real-world’, allowing students to critically evaluate underlying messages encoded by producers. However, what has not changed is that media products still have the power to enthral, intrigue and affect audiences.

Creative Media gives students the opportunity to develop sector-specific knowledge and skills in a practical learning environment. The main focus is on four areas of equal importance, which cover the development of key skills that prove aptitude in creative media production such as investigating and developing ideas through pre-production, production and post-production of media products. The process that underpins effective ways of working in creative media production, such as responding to briefs and feedback, planning and generating ideas in creating and producing professional outcomes. In creative media production students develop transferable skills including personal management, teamwork, organisation and communication. The subject provides students with the knowledge and understanding that underpins effective use of skills, processes and attitudes in a range of sectors such as production processes and techniques.

The study of the subject should allow students be the best advocate of creative and media they can be