The creative media sector is a dynamic, growing and rewarding sector to work in, with new opportunities arising continually.   Creative Media Production is a practical introduction to the media world we live in and the processes carried out by the media industry.  The key principles of the curriculum is to develop students understanding of practical processes, skills and techniques, from broadcast media to increasingly interactive products and platforms.

Curriculum Aims

Our Creative Media Production curriculum is a practical introduction to the media world and the processes carried out by the media industry.

Students will explore media sectors whilst developing practical skills and techniques, producing digital media products in response to industry style briefs, gaining an insight into professional roles and responsibilities. 

Our curriculum encourages students to analyse and deconstruct the digital world we live in today and as technology continues to evolve, media techniques have become more sophisticated and media products are becoming more advanced, changing audience’s perception of what they consider to be the ‘real-world’, allowing students to critically evaluate underlying messages encoded by producers. 

Creative Media Production gives students the opportunity to develop sector-specific knowledge and skills in a practical learning environment. The main focus is on four areas of equal importance, which cover the development of key skills that prove aptitude in creative media production such as investigating and developing ideas through pre-production, production and post-production of media products. The process that underpins effective ways of working in creative media production, such as responding to briefs and feedback, planning and generating ideas in creating and producing professional outcomes. In creative media production students develop transferable skills including personal management, teamwork, organisation and communication. The subject provides students with the knowledge and understanding that underpins effective use of skills, processes and attitudes in a range of sectors such as production processes and techniques.

Curriculum Design

The curriculum is designed to develop students’ understanding of practical processes, skills and techniques – from broadcast media to increasingly interactive products and platforms. Throughout the course, students will explore media sectors whilst developing a range of skills, producing digital media products in response to industry style briefs, gaining an insight to professional roles and responsibilities. The curriculum develops the ability for students to deconstruct the digital world we live in today and to critically analyse underlying messages encoded by media producers and decoded by audiences. Students will apply and build on subject knowledge and analytical skills through a range of chunked assignments, before they sit internal and external controlled assessments across Year 10 and 11.

Please click the link to view our Creative Media Curriculum Year Overview

Future Pathways and Next Steps 

The creative media sector is a dynamic, growing and rewarding sector to work in, with new opportunities arising continually. The UK’s creative industries as a whole are now worth over £84 billion per year to the UK economy.Through the study of Media we aim to unlock each students' potential and inspire them to achieve excellence by being the best they can be. This can lead to a wide range of future opportunities, some of which include:  

University Degrees: Broadcast Journalism, Marketing and Public Relations, Media and Film and Television, Media Communications and Culture

Apprenticeships: Digital Marketing, Social Media

Careers: Broadcast Journalist, Digital Marketer, Film Critic, Make-up Artist, Music Producer, Photographer, Social Media Manager, Talent Agent

Students can find out more about the subject and careers above by logging into their Unifrog account at https://www.unifrog.org/sign-in and using the Subject Library and Careers Library tools.